CARLOS ALIJA AND LAURA SAMPEDRO ARE EXECUTIVE CREATIVE DIRECTORS AT MULLENLOWE LOS ANGELES, WHERE THEY HAVE BEEN LEADING ITS TRANSFORMATION INTO A CREATIVE-FIRST BUSINESS FOR THE LAST THREE YEARS.

PREVIOUSLY, THEY WORKED FOR FIVE YEARS AT WIEDEN+KENNEDY LONDON, WHERE THEY WERE CREATIVE LEADERS OF GLOBAL ACCOUNTS LIKE LURPAK (ARLA) OR FINISH (RB) AND HANDLED HONDA, THE AGENCY’S MOST ICONIC CLIENT.

DURING A SHORT STINT AT ANOMALY NEW YORK, THEY CREATED COCA-COLA’S GLOBAL CAMPAIGN DURING THE PANDEMIC, WHICH LEAD THEM TO WIN COKE’S U.S ACCOUNT.

BACK IN 2012 THEY WERE EXECUTIVE CREATIVE DIRECTORS AT BMF SYDNEY WHERE THEY WERE CREDITED FOR PLAYING A KEY ROLE IN THE CREATIVE TURNAROUND OF THE AGENCY.

PRIOR to that, DURING THE NOUGHTIES THEY SUCCEEDED IN THE SPANISH MARKET DEVELOPING LOCAL AND GLOBAL WORK AT PUBLICIS, BBDO AND SRA RUSHMORE(WPP), WHICH THEY CONTRIBUTED TO MAKING IT NUMBER ONE IN CREATIVITY AND EFFECTIVENESS FOR FIVE YEARS IN A ROW.

CARLOS AND LAURA´S MIXED BACKGROUND, EDUCATION, TRAVELS AND EXPERIENCE MAKE THEM A UNIQUE TEAM WITH A GOOD SENSITIVITY TO CULTURAL DIVERSITY AND UNDERSTANDING OF THE KIND OF IDEAS THAT CAN ENGAGE PEOPLE ACROSS DIFFERENT MARKETS.

In 2022 they were selected in ADWEEK’S 100 CREATIVE LIST that CELEBRATES THE MOST INNOVATIVE AND CREATIVE MINDS ACROSS ADVERTISING, MEDIA, AND ENTERTAINMENT.

THEIR WORK HAS BEEN RECOGNIZED many times IN THE ENDLESS LIST OF ADVERTISING FESTIVALS, INCLUDING D&AD, CANNES LIONS, THE ONE SHOW, CLIOs or EFFIES. DURING THEIR INTENSE CAREERS THEY HAVE HAD THE CHANCE TO WORK ACROSS MOST CATEGORIES FOR COMPANIES SUCH AS COCA-COLA, CORONA, DIAGEO, BACARDI, HONDA, ACURA, RENAULT, MONDELEZ, TELEFONICA, ALDI, ARLA, UNILEVER, NIKE, RECKITT BENKISER, FERRERO, PEPSICO, BOOKING.COM... BY DOING WHAT THEY ENJOY MOST: getting their hands dirty.