We like white coats. We like being ready to let experiments and chaos spill all over us. In a white coat, you can find a cure for a business problem or prescribe a pill to a brand. You can also design a space rocket to take them to the Moon, or even wear it to bake them a cake with a cherry on top. There is a time for surgical precision and a time for butchery, a time for big, mad exploration and a time for carefully picking the right word. We can use scalpels, knives, and also some flour and a whisk. Above all, we believe that if you want to come up with some damn good work, you must be ready to get some stains!

CORONA/ACURA/BACARDI: building a creative legacy for the business.

When you want to put the work at the center of any creative business, wishful thinking is not enough. “If you take care of the input, the output takes care of itself” is one of our favorite mantras. We also believe that you are what you do every day. So, during our four years leading MullenLowe LA, instead of mining for awards with self-serving marginal activations, we ensured that every team member and every client, on every real brief, felt they were always pursuing something exciting—something meaningful for the business and for the love of their craft. 

Everyone reaped the rewards of this shift in the form of creative reputation, business success, and personal fulfillment. And yes, we won a few gold accolades too. We are proud of the breadth of ideas we brought to life, so we had to capture them in a couple of sizzle reel. Also Here you can see some selected work.

COCA-COLA: A GLOBAL ANTHEM AT A HISTORICAL TIME.

You can tell this is a Coke ad because there are smiley people sharing the most famous drink in the world. Just this time they are also sharing tears and uncertainty as they try to find comfort during the messy and strange days we spent during the lockdowns. Because they were not actors, but real families from all over the world, who opened their doors to let us take a peek at how they were coping. And our take out was that whatever our race, religion or nationality, we all have come to re-appreciate a bit more those moments that really matter and that maybe we took for granted. This project we wrote and produced in crazy timelines was the brands’ first global work after the COVID lockdown and allowed the agency to land Coca-Cola US account.

LURPAK: BUILDING A BRAND ONE BUTTER SPOON AT A TIME

In order to further cement Lurpak’s reputation as the Champion of Good Food, for its 2020 global campaign we wanted to remind people that any moment in the kitchen is an opportunity to make a difference. That a cook´s impact on the world can be greater than we think. Only The Cook can heal the sick, feed the masses, settle feuds and turn waste into wonder.

LURPAK: MAKING CONVENIENCE FEEL EPIC

Lurpak believes that every occasion is an opportunity for good food. As Spaniards, well... that is our motto.  This time we were were facing a challenging task: how to convey Softest´s  specific benefit in a way that felt true to the brand´s values. We thought making viewers experience the flow of a perfectly smooth and continuous butter spread could be both satisfying and epic.

FINISH: MAKING DISHWASHING a bit more relevant

Dishwashing detergent is probably one of the dullest and most functional categories. Nevertheless, when we started working for Reckitt Benckiser we saw this challenge like an opportunity to turn around any preconceptions. No more product demos nor actors getting a kick out of a shiny glass. Instead, we focussed on why does it really matter what Finish can do so well.

"Combinations" - Dishwasher Cleaner campaign  

FINISH+BOSCH: burstinG the yellow glove  

In many countries -from Russia to China, from Brazil to Turkey- where washing dishes by hand is the norm, Finish (in partnership with dishwasher manufacturers) focus their comms efforts on persuading consumers to change their behaviours and get a dishwasher. We thought that nothing could  be more eye-opening than holding up a mirror to the absurdity of doing the dishes by hand.

MFG: the innovation that puts books in the hands of those who need them.

Mailbooks For Good is a product design and patent pending invention we created because we thought that too many books ended up on dusty shelves while some people don´t have proper access to them. We partnered with international publisher Random House and Australian charity The Footpath Library to launch a collection of five titles from some well-known authors. 

HONDA: The power of craft

Created for Honda's Channel 4 film sponsorship, this campaign is a tribute to those who dare to make dreams come true. An analogy of the creativity and continuous pursuit of excellence behind both great films and Honda vehicles. And ultimately, the fulfilment of a personal dream: working for W+K London's most iconic account. So probably we've never written anything with a more suitable title. 

NIKE: the longest lasting tribute to Rafa.

In June 2014, Rafa Nadal had a date with history: to become the first one to win the French Open nine times. They say God created man from clay, so we thought someone capable of that achievement could only have been created from a very special clay. The same that covers Roland Garros’ courts. So we built a real size sculpture that kept growing as Nadal moved through the competition. The King of Clay won the final and Nike's tribute went viral. The statue travelled to Nike Stores in France, Spain and the U.S and will finally stay at Nadal's International Tennis School in Mallorca.

ALDI: nappies for real babies

When you are a parent, you know real life is far from the happy, phoney images you usually see in Huggies or Pampers ads. We wanted to  build  a more relatable brand, for real people and with sense of humour while conveying the product’s great performance. This resonated with consumers, turning into double digits sales growth and incredible brand awareness. Funnily enough, years later Pampers followed with a similar same approach.

RENAULT: BUILDING SAFETY CREDENTIALS.

Research voices said that "consumers would reject anything featuring such things as animated skeletons". Fortunately, our client was brave enough and real people, not "consumers", felt moved by a new way to talk about their family’s safety.This campaign became an immediate turnaround for the brand in Spain and helped it to lead the ranks above premium brands that stood for safety way before such as Mercedes or Volvo.